![]() ![]() ![]() “At IT Cosmetics, our mission is to make the world more beautiful through our products, through our actions, and through our belief that every woman is beautiful and deserves to feel her most beautiful. In a message posted to the company’s Facebook page, Jamie wrote, in part, Her products have not only true performance, but they create an addiction with their consumers because they are just so great to use in a sensorial way and a performance way.” L’Oréal Luxe USA’s president, Carol Hamilton, told WWD that “Jamie builds confidence in women in such a meaningful way…and it’s authentic,” and added “that she’s an absolute magical formulator. Women’s Wear Daily reported that the company is “on track to do $400 million in retail sales for 2016” and “had $182 million in net sales for 2015, a 56 percent year-over-year increase.” It took off after Jamie’s pitches convinced QVC to give it a 10-minute shot and now is a regular on the channel. IT Cosmetics, which Jamie founded in her apartment after quitting her job as a TV news anchor in 2008, and which had its genesis in her attempts to cover rosacea, now sells hundreds of skin care and cosmetics products. Jamie Kern Lima, the founder of IT Cosmetics and the fourth-place contestant on season one of CBS’ Big Brother, just sold her company to L’Oréal for $1.2 billion.
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